Hoodylums

Hoodylums was established by Naomi Hirschfeld, a mother of three very adorable children. After renovating a bathroom with a color palette of black, silver, grey and lilac, Naomi was on the look out for co-ordinating hooded towels that were large in size and laundered well. Her search was unsuccessful, and she had no choice but to make her own hooded towels out of terry material of her own choosing. Naomi hung those towels very proudly in her bathroom, which soon became a very hot topic of converstation amongst guests. Hoodylums was born,  bringing  a contemproray "funky" hooded towel, to all those fabulous fashion forward moms.